Step 1: Keep It Vague; Keep It Simple.
Step 2: Emphasize the Visual and the Sensual over the Intellectual.
Step 3: Borrow the Forms of Organized Religion to Structure the Group.
Step 4: Disguise Your Source of Income.
Step 5: Set Up an Us-Versus-Them Dynamic.
Greene, Robert. The 48 Laws of Power.
People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow.
Greene, Robert. The 48 Laws of Power.
Keep your words vague but full of promise ; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf.
GREENE, ROBERT. THE 48 LAWS OF POWER.
In the absence of organized religion and grand causes, your new belief system will bring you untold power.
GREENE, ROBERT. THE 48 LAWS OF POWER.