Everything is judged by it appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand Out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious than the bland and timid masses.
greene, robert. The 48 Laws of Power.
Create An Air Of Mystery
Never Make it too clear what you are doing or about to do. Do not show all your cards. An air of mystery heightens your presence; it also creates anticipation – everyone will be watching you to see what happens next. Use mystery to beguile, seduce, even frighten.
GREENE, ROBERT. THE 48 LAWS OF POWER.